Major switch to defending Tory seats – including some with significant majorities – over last week
The Tories’ huge spending on Facebook ads has taken a sharp swerve over the last seven days, according to analysis of their Facebook targeting – suggesting, as an analyst of the figures has observed, that:
Something has them spooked.
Twitter user @Centrist_Phone, apparently a statistician, has been tracking the Conservatives’ spending on constituency-specific Facebook advertising – and noticed the dramatic change:
‘Dr Moderate’ noticed that the Tories had been winding their neck in – lowering their ambitions and switching away from all but a handful of leave-heavy Labour marginals
A few hours later, new data made clear what it was that has the Tories spooked:
Labour’s has closed the gap on the Tories significantly and consistently over the past week – and not even the Establishment’s most desperate gambits have changed the trend.
It’s on. Stay focused and give it everything between now and 12 December.
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