Five ads put out with same mistake
The SKWAWKBOX was the first publication to highlight Change UK’s (CUK) huge spending on Facebook and Twitter advertising – and the banning of some of its ads by Twitter for breaching online standards.
Hilariously, it has now emerged that thousands of that spending went on five Facebook ads telling potential voters to support the party in order to remain – in the UK.
The five ads, all targeted at London voters, were revealed by the ‘i’ online to have cost a minimum of £1,300, but the spending could have been as high as £3,495.
In spite of its heavy spending, polling suggests that the party will not win any European Parliament seats.
This issue is not CUK’s first Facebook mishap. Its inaugural Facebook Live broadcast went out sideways.
Rumours that CUK is planning to change its name to ‘Change EU’ or hopes to merge with the SNP are not in circulation but would be entirely understandable.
The entire ‘TIG/CUK’ misadventure has been an astonishing embarrassment.
The SKWAWKBOX needs your support. This blog is provided free of charge but depends on the generosity of its readers to be viable. If you can afford to, please click here to arrange a one-off or modest monthly donation via PayPal or here for a monthly donation via GoCardless. Thanks for your solidarity so this blog can keep bringing you information the Establishment would prefer you not to know about.
If you wish to reblog this post for non-commercial use, you are welcome to do so – see here for more.