‘Change UK’ spends fortune on Facebook ads – but blocked for violating Twitter rules

Quitter party’s huge spending on social media – but falls foul of Twitter

The SKWAWKBOX has already reported on the strange behaviour of the ‘Change UK’ (CUK) Twitter account, which has long displayed signs of increased fake followers to offset losses in real followers. These changes expressly violate Twitter’s rules – however, the social media giant has not barred the party’s account.

Twitter is taking action against CUK over its paid advertising on the platform. In just the past week, two out of its three paid ads have been removed by Twitter for violating its policies:

Twitter gives examples of the type of content that would result in this kind of violation:

Prohibited Content Policies

Advertisements that violate any of the following policies are globally prohibited:

  • Adult Sexual Content: Twitter prohibits the promotion of adult sexual content.
  • Copyright: Twitter prohibits the advertising of copyright infringing content.
  • Counterfeit Goods: Twitter prohibits the sale or promotion of sale of counterfeit goods on the Twitter platform.
  • Drugs and Drug Paraphernalia: Twitter prohibits the promotion of drugs and drug paraphernalia.
  • Endangered Species: Twitter prohibits the advertising of products derived from endangered species, as well as the sale of such species.
  • Hateful Content: Twitter prohibits the promotion of hateful content.
  • Illegal Products and Services: Twitter prohibits the advertising or promotion of products, services or activities considered illegal in a given jurisdiction.
  • Inappropriate Content: Twitter prohibits the promotion of inappropriate content.
  • Malware and Software Downloads: Twitter prohibits the advertising of malware products and has restrictions on software downloads that occur through the platform.
  • Prohibited Content for Minors: Twitter prohibits knowingly marketing or advertising certain products and services to minors.
  • Quality: To ensure that users have a positive experience on Twitter, advertisements must adhere to certain specific editorial guidelines.
  • Tobacco and Tobacco Accessories: Twitter prohibits the promotion of tobacco products, accessories, and brands.
  • Trademark: Twitter prohibits the advertising of trademark infringing content. 
  • Unacceptable Business Practices: Twitter prohibits the promotion of unacceptable business practices.
  • Weapons and Weapon Accessories: Twitter prohibits the promotion of weapons and weapon accessories.

Restricted Content Policies

Twitter allows the promotion of products or services in the following categories with certain restrictions:

  • Alcohol Content: Twitter restricts the promotion of online and offline sale of alcohol and general awareness of alcohol brands. Restrictions are based on the specific product or service being promoted, as well as the country that the campaign is targeting.
  • Financial Products and Services: Twitter permits the promotion of financial services and related content with restrictions. Restrictions are based on the specific product or service being promoted, as well as the country that a campaign is targeting. 
  • Gambling Content: Twitter prohibits the promotion of gambling content, except for campaigns targeting specified countries where it is allowed with restrictions.
  • Health and Pharmaceutical Products and Services: Twitter restricts the promotion of health and pharmaceutical products and services. Restrictions are based on the specific product or service being promoted, as well as the country that the campaign is targeting.
  • Political Content: Twitter permits political advertising which includes political campaigning and issue advertising but there may be additional country level restrictions. In addition to Twitter Ads policies, all political content advertisers must comply with applicable laws regarding disclosure and content requirements, eligibility restrictions, and blackout dates for the countries where they advertise.

Twitter has not stated which of these were the issue with the CUK ads.

Twitter is not the only – or apparently even the major – target for CUK’s paid advertising. The outfit is spending a huge amount on Facebook – well over £50,000 just in the last week:

The figure for the previous week was £17,500, which observers might consider reflects a certain desperation on the part of the floundering centrist party, whose ex-Labour MPs are reported to be trying to talk their way back into their old party – surely a forlorn hope.

CUK is not the only group heavily on Facebook. The Brexit party has spent over £27,000 in the last seven days – substantial, but barely half that of CUK.

SKWAWKBOX view:

You can’t buy authenticity or passion but CUK is spending heavily to try to mimic it. True to its hilariously incompetent form, though, it’s showing a spectacular failure rate when it comes to creating ads that Twitter will even accept.

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14 responses to “‘Change UK’ spends fortune on Facebook ads – but blocked for violating Twitter rules

  1. Hmm… weren’t they accused of infringing another organisation’s copyright or trademark – or was it just the name they stole?
    Counterfeit goods, endangered species, alcohol content, hateful content, quality… or all of the above?

  2. It isn’t going very well for the Tiggers, just the other day, after her David Brent style of campaigning was widely mocked on Twitter, Joan Ryan responded as per typical of the Blairite Millitant Tendency, lashing out at Jeremy Corbyn with her libellous petition claiming Labour and Jeremy Corbyn is antisemitic.

    Not content with that, Ryan has been reported to the Information Commissioner for attempts to back into Labour Party ‘s information systems two days after leaving…

    If as expected the Tiggers are crushed, the crushed and bruised egos will be looking for scapegoats and excuses. If they believe they will ever find a way back into their former parties, then they are in for a rude awakening especially ‘Iron Mike’ Gapes..

    • “the crushed and bruised egos will be looking for scapegoats and excuses”Well there’s always the Russians.

  3. They may as well have asked Grayling to be leader, given the utter mess they have made of just about everything. They really are utterly pathetic

    Still I am sure they have the pro Saudi and pro water privatisation vote sewn up – all 1%…

  4. ”Twitter has not stated which of these were the issue with the CUK ads.”

    It weren’t this one, then?

    Endangered Species: Twitter prohibits the advertising of products derived from endangered species,

  5. Has Dame Margaret gifted the party a golden opportunity to get rid of her.

    “In a leaked recording from a think tank event last week, Dame Margaret was heard disagreeing with a panellist who urged party members to avoid voting tactically and instead support their local Labour candidates.

    According to The Sunday Times, Dame Margaret said: “I think taking whatever action you need, within your locality, that gives you the best likelihood of electing somebody who will be a pro-European MEP, I think is the way you should go, I really do.”

    “I know that’s controversial but sometimes we allow the tribalism of politics to override the values and judgement we need to take on particular issues.”

    Shadow Environment Secretary Sue Hayman said Labour members “deserved better” from the Barking MP after she urged voters to support pro-EU candidates in the European elections, even if it meant voting against her own party.
    https://www.politicshome.com/news/uk/political-parties/labour-party/news/103980/labour-frontbencher-tells-veteran-mp-margaret

    • BREAKING NEWS
      Lord Heseltine has had the Conservative Party whip suspended for doing exactly the same as Margaret Hodge

      When are Labour going to grow a pair

  6. We can only hope so, but we all know in the cold light of day nowt’ll happen to the arld bag.

    Short of murder, hodge can do (and does do) as she pleases, unchastened.

    The disgusting paedophile enabler should be in jail in my opinion, nevermind affiliated to any party..

  7. She shames her gender, her religion, her party and her species.
    And all that CO2…

  8. Nothing about the TIGs, CUKs funny tingers or whatever they are called should surprise any of us. They are an arrogant and unprincipled bunch otherwise they would have called by elections but not one of them had the decency or dignity to do so. Therefore I don’t care what they say or do. I’m just so relieved and delighted that we aren’t lumbered with them any more. I wish them all well in their future careers outside the Labour party

    • Agreed, I’m mightily pleased they’ve gone, too….But far from wish them well, they each of them can all get bent AFAIC, the freeloading rodents

      It’s just a pity the labour party has several of them types still infesting it.

      They know we know who they are, too. The local MP I’m lumbered with (ill)eagle (a) knows it. Hasn’t been acting the ‘charlie big spuds’ for a few years, now, since she showed her hand and the truth came out. Her biggest threat to her seat within the CLP (Paul Davies) remains suspended to this day because of her, though. (I understand there’s a fair few LP members in Wallasey that are rather cheesed off about that, to say the least. )

      …And she’s crafty enough to know she’s royally bollocksed if she WAS to do the off & join them misfits fresh out of the ‘Mos Eisley Cantina’ , though.

      There are many more keeping their heads below the parapet, too. Don’t be fooled, if they are not your choice to represent you or the party in westminster make it known at your CLP meetings.

      (ill)eagle won’t be getting my vote if she’s selected to run again.

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