Quitter party’s huge spending on social media – but falls foul of Twitter
The SKWAWKBOX has already reported on the strange behaviour of the ‘Change UK’ (CUK) Twitter account, which has long displayed signs of increased fake followers to offset losses in real followers. These changes expressly violate Twitter’s rules – however, the social media giant has not barred the party’s account.
Twitter is taking action against CUK over its paid advertising on the platform. In just the past week, two out of its three paid ads have been removed by Twitter for violating its policies:
Twitter gives examples of the type of content that would result in this kind of violation:
Prohibited Content Policies
Advertisements that violate any of the following policies are globally prohibited:
- Adult Sexual Content: Twitter prohibits the promotion of adult sexual content.
- Copyright: Twitter prohibits the advertising of copyright infringing content.
- Counterfeit Goods: Twitter prohibits the sale or promotion of sale of counterfeit goods on the Twitter platform.
- Drugs and Drug Paraphernalia: Twitter prohibits the promotion of drugs and drug paraphernalia.
- Endangered Species: Twitter prohibits the advertising of products derived from endangered species, as well as the sale of such species.
- Hateful Content: Twitter prohibits the promotion of hateful content.
- Illegal Products and Services: Twitter prohibits the advertising or promotion of products, services or activities considered illegal in a given jurisdiction.
- Inappropriate Content: Twitter prohibits the promotion of inappropriate content.
- Malware and Software Downloads: Twitter prohibits the advertising of malware products and has restrictions on software downloads that occur through the platform.
- Prohibited Content for Minors: Twitter prohibits knowingly marketing or advertising certain products and services to minors.
- Quality: To ensure that users have a positive experience on Twitter, advertisements must adhere to certain specific editorial guidelines.
- Tobacco and Tobacco Accessories: Twitter prohibits the promotion of tobacco products, accessories, and brands.
- Trademark: Twitter prohibits the advertising of trademark infringing content.
- Unacceptable Business Practices: Twitter prohibits the promotion of unacceptable business practices.
- Weapons and Weapon Accessories: Twitter prohibits the promotion of weapons and weapon accessories.
Restricted Content Policies
Twitter allows the promotion of products or services in the following categories with certain restrictions:
- Alcohol Content: Twitter restricts the promotion of online and offline sale of alcohol and general awareness of alcohol brands. Restrictions are based on the specific product or service being promoted, as well as the country that the campaign is targeting.
- Financial Products and Services: Twitter permits the promotion of financial services and related content with restrictions. Restrictions are based on the specific product or service being promoted, as well as the country that a campaign is targeting.
- Gambling Content: Twitter prohibits the promotion of gambling content, except for campaigns targeting specified countries where it is allowed with restrictions.
- Health and Pharmaceutical Products and Services: Twitter restricts the promotion of health and pharmaceutical products and services. Restrictions are based on the specific product or service being promoted, as well as the country that the campaign is targeting.
- Political Content: Twitter permits political advertising which includes political campaigning and issue advertising but there may be additional country level restrictions. In addition to Twitter Ads policies, all political content advertisers must comply with applicable laws regarding disclosure and content requirements, eligibility restrictions, and blackout dates for the countries where they advertise.
Twitter has not stated which of these were the issue with the CUK ads.
Twitter is not the only – or apparently even the major – target for CUK’s paid advertising. The outfit is spending a huge amount on Facebook – well over £50,000 just in the last week:
The figure for the previous week was £17,500, which observers might consider reflects a certain desperation on the part of the floundering centrist party, whose ex-Labour MPs are reported to be trying to talk their way back into their old party – surely a forlorn hope.
CUK is not the only group heavily on Facebook. The Brexit party has spent over £27,000 in the last seven days – substantial, but barely half that of CUK.
You can’t buy authenticity or passion but CUK is spending heavily to try to mimic it. True to its hilariously incompetent form, though, it’s showing a spectacular failure rate when it comes to creating ads that Twitter will even accept.
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