The steep change in the quality and accessibility of Labour’s ‘party political broadcasts’ (PPBs) since the election of Jeremy Corbyn as party leader has been unmissable.
And it’s no wonder, since the party now stands for something clear, something for which there’s a huge appetite among our people – and it’s driven by people who are genuinely inspired and passionate about it.
Labour’s latest video, which goes out tonight on broadcast channels and is already out on social media, is a further step forward. It ‘speaks human’ – and it speaks credible hope:
The video was created by excellent film-maker Simon Baker, who will be known to many on social media as a key force involved in the well-known “@EL4JC” Twitter account, a source of hugely powerful and successful pro-Labour, anti-Tory videos.
Congratulations to Simon – and congratulations to Jeremy Corbyn’s Labour for harnessing the skills and passion of the movement to reach others who will be eager for the party’s message.
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