Cummings and Johnson are trying to manipulate the people and the left. Here’s how to prevent them succeeding
Boris Johnson and his adviser Dominic Cummings are trying to manipulate the left into positioning him as the anti-Establishment, insurgent candidate to appeal to leave-supporting working class.
Ridiculous as it may be to present an old-Etonian former Bullingdon Club member as the ‘man of the people’, that’s their plan – and the hard right achieved something similar for Trump in the US.
The five strategic components below are how the left can counteract the ploy – and win the coming general election:
- do not allow Johnson achieve his aim of being seen as the anti-Establishment candidate – keep emphasising his privilege and, even more importantly, his long history of support for elites. There is no shortage of material
- concentrate on a broad-based issues campaign. What really matters to most voters is how they will pay their bills, what kind of lives their children have and will have, the safety, health and security of their family – and all the many and varied ways in which the Tories have blighted the lives of ordinary people for almost a decade
- this will be a Change election, so think big and positive – present hope, vision and optimism in all your campaigning
- resist negative, personality-focused campaigning
- dictate the agenda by concentrating on your own game – don’t dance to the enemy’s tune
How you apply those in your own campaigning is up to you – but the principles involved will help to ensure that Labour fights the election on its own terms and not those Johnson would prefer.
The SKWAWKBOX needs your support. This blog is provided free of charge but depends on the generosity of its readers to be viable. If you can afford to, please click here to arrange a one-off or modest monthly donation via PayPal or here for a monthly donation via GoCardless. Thanks for your solidarity so this blog can keep bringing you information the Establishment would prefer you not to know about.
If you wish to reblog this post for non-commercial use, you are welcome to do so – see here for more.