The SKWAWKBOX featured briefly on the BBC’s Newsnight programme on Thursday night in a way that was quite interesting.
Journalist Owen Jones was talking about the billionaire-owned media and the host seemed to want to change the subject quickly – and so cut across Jones to say that the ‘traditional’ media is ‘plunging’ while ‘new media’ are growing, And the first site that came to mind in this sudden change of tack to the growth of new media compared to the collapse of the old was this blog:
A non-commercial blog that carries no advertising and relies entirely on voluntary donations from its readers – and has come to function as a hub for information from Labour members and supporters across the country – occupies that kind of place in the mental landscape of the mainstream media that usually spend their time trying to smear or dismiss it.
There’s a certain gratification in the thought that a people-powered outlet is disrupting the status quo in that way.
This isn’t the first time that this blog has been the default name for people looking for an example. Some time ago, surprisingly, Michael Gove used it to try to justify his claim that it was ok for the mainstream media to be biased to the right because people could read the SKWAWKBOX for news from a left viewpoint:
And of course, the ‘MSM’ use SKWAWKBOX exclusives – usually without attribution – nearly as often as they attack it.
The ‘new left media’ function – great sites like Evolve, Canary, Novara, Unity News, Zelo Street, Dorset Eye, Prole Star, Vox Political and others, with all their different models and emphases – work because of the commitment of the people behind them. But they have the impact that they do because of the people who read, share, support and feed information to them – an authentic demonstration of the fact that ‘we are many, they are few’.
The ‘MSM’ are well aware of it – and in most cases, far from happy about it.
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