Alan Sugar has again been heavily criticised on social media for an astonishingly insensitive tweet containing an image of Senegal’s black footballers with a comment comparing them to Marbella beach-sellers:
The image was even edited to add sunglasses and handbags laid out on blankets.
In spite of an immediate, outraged response, Sugar chose to defend himself and his tweet, even claiming not to see what the problem was:
Actress Kelechi Okafor decided to take Sugar to public school:
Sugar grudgingly deleted the tweet, while still refusing to acknowledge what the fuss was about:
Unsurprisingly, the outraged reaction continues unabated.
Mr Sugar has been contacted for comment via his agent.
The fact that Alan Sugar insists his ‘joke’ is funny and that he dismisses the offence merely ‘interpreting [it] in the wrong way’ ought to be a lot more astonishing than it is. But it’s extremely hard to conclude from his Twitter performances that he is a fit person to be a peer in a modern UK.
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