On Wednesday evening in the House of Commons, Labour voted against the government’s ‘EU Withdrawal Bill’ for very good reasons.
The Bill, in spite of its name, was not about withdrawing from the EU – that matter was settled long ago.
Instead, it was about a Tory plan to tear up human rights when the UK leaves the EU – a cynical and damaging plan that Tory recent Education Secretary Justine Greening identified and criticised, warning that Brexit will be unsustainable if it fails young people.
Labour’s Shadow Brexit Secretary Keir Starmer had already made perfectly clear that Labour would oppose the Bill because of its damage to human rights – and that the UK’s departure from the EU is settled.
But in spite of the clear facts, after the vote the Tories launched a social media offensive ignoring them – and revealed that they have learned nothing about social media or about the reasons for Labour’s ‘Corbyn surge’ at the ballot box in June and subsequently in polls.
Labour’s success and its dominance of social media are rooted in authenticity – the honesty and integrity of Jeremy Corbyn and the authenticity of the grassroots surge among people genuinely motivated by the party’s policies and its ‘real deal’ leader.
But the Tories stuck with what they know.
The lies and misdirection.
The endless repetition of soundbites and catchphrases that make Conservative MPs sound like ToryBots – and make the UK public sick to the back teeth of false, interminable ‘messaging’.
The Conservatives’ Twitter account was copied by a host of Tory officials, bots and sockpuppets, all hammering the same stock phrase: “243 Labour MPs”:
Repetitive, drone-like and completely dishonest – since the Bill was not about ‘a smooth Brexit’ and had everything to do with the stripping of our rights.
Human rights that are important to all of us, whether we want to leave or remain.
Such robotic, inane behaviour might reinforce the prejudice of the already-convinced – but to anyone else it looks like ‘business as usual’ politics.
In other words, “more of the same” – and in their failure to recognise that people are hungry for change, the Tories exposed their political, moral and intellectual bankruptcy.
Yet again – so share this to make sure the real message gets out.
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