Last week, the SKWAWKBOX published an article about an email sent out by private company Labour Future (LF), inviting those receiving it to register to volunteer. The email was confusing recipients, who thought it was an official Labour Party communication and had completed a volunteer registration form. The form feeds into the NationBuilder software used by many political parties, which has substantial ‘data-scraping‘ capabilities allowing organisations to identify even anonymous social media accounts and link them to members or users.
One of the features of the LF volunteer registration page was a ‘Coalition for Change’ banner containing the logos of four other organisations, which seems to imply a link between LF and those organisations:
The SKWAWKBOX put in a press enquiry to each of the organisations in the graphic, asking whether they had agreed that LF could use their logo in this way.
A Momentum spokesperson has contacted the SKWAWKBOX to advise that no such agreement has been given, saying:
No, Labour Future did not have permission to use the logo and we’ll be getting in touch to ask them why they did.
The other three organisations have not yet responded and reminders have been sent to ask for them to do so by return.
Similar complaints have been made about at least one LF fundraising email, with many readers contacting the SKWAWKBOX to advise that they had donated thinking their money was going to the Labour Party, rather than to an unaffiliated private company.
Labour Future does not publish contact information and so could not be asked for comment.
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