Analysis

Activists labelling Israeli supermarket items as ‘apartheid’ and ‘apartheid Starmer’

Hum(our)ous and deadly serious

Activists have begun labelling Israeli items in supermarkets as ‘apartheid’ products, in a campaign to raise public awareness of Israel’s crimes against Palestinians and promote the peaceful ‘BDS’ (boycott, divestment and sanctions) movement to pressure Israel into ending its apartheid and war crimes – with different versions laid out to match (at least) Sainsburys and Tesco label layouts:

And Keir Starmer has also made himself a target of the campaign for his unstinting support of Israel’s flagrant breaches of international law, after at least one group took the original labels and edited them to reflect his ties to and funding from right-wing and pro-Israel groups and figures, before applying them liberally to supermarket shelves:

The global BDS campaign’s effectiveness can be seen in the fact that Israel created a whole ‘Ministry of Strategic Affairs’ to combat it and the way that Israel’s supporters constantly attack it. The UK government is in the process of passing probably-unlawful legislation to ban local authorities from applying BDS against goods and services from illegally-occupied territories.

The campaign has also been deployed against global brands such as Starbucks and McDonalds, with reportedly substantial impact on their profits.

Israel’s genocidal campaign in Gaza has so far killed at least 33,000 civilians, mostly women and children, and wounded more than twice that number of people – often with life-changing injuries. The country is facing a genocide case brought against it before the International Court of Justice by South Africa.

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