It appears that the SKWAWKBOX has reached the kind of profile where people think it’s worth trying to buy it – or a piece of its credibility, at least.
A marketing company contacted the blog with a request to put an article on the SKWAWKBOX as if it were our own content, in return for cash – to promote, of all things, a casino:
Just to clarify my enquiry is in relation to a sponsored post.
The article content that we’d like to publish will be based upon the News theme of the website and will include a resource link through to our client’s blog post as a reference.
The client is an online casino – however, there is no promotional content on their landing page so would that be ok?
How much would this cost?
It’s not ok, of course, and we told them the same. The SKWAWKBOX has promoted campaigns to protect people from addictive gambling machines.
More importantly we value the trust readers place in us too highly to compromise it – and the mission is too important. It’s why we don’t have ads on the SKWAWKBOX – instead we rely on the support of readers.
But it’s telling about the state of the established media that marketing companies consider it routine for outlets to accept ‘payment for placement’ in this way – an informal canvas of some other independent left media revealed many such approaches. All were rejected.
Perhaps that’s part of what makes the new left media seemingly so threatening to the Establishment. They think everything’s for sale and not everything is.